(CASE STUDY)
Moderná Gazdinka
Client
Moderná Gazdinka
Year
2026
Sector
Food / Retail
Services
Rebrand / Web / Design & marketing team
Moderná Gazdinka is a Slovak food brand that reinvents how people see traditional food. It brings honest, healthy pre-cooked meals, the kind that used to take hours, into the kitchens of young and busy Slovaks in minutes. Guilt-free but a full, proper meal, for home cooks young and old who do not play around.
Sofia, the 24-year-old founder, leads the company with a vibrant, youthful energy that shows in her product's growth, but the brand lagged behind the quality on the plate. We came in as Moderná Gazdinka grew from a small business into a staple on grocery shelves across Slovakia, and built the in-house power team that now runs its brand strategy, rebrand, web, design and marketing on user research.
Client
Moderná Gazdinka brings honest Slovak food directly to customers, halušky, šúľance and knedľa among the everyday staples of a home kitchen, cutting preparation from hours to minutes. The product works on its own: customers who buy once almost always come back.
What lagged behind was the brand. A company growing this fast, +350% in sales in a single year, could not keep leaning on visuals made for a small business with one product. They no longer matched the range on the shelf, and the marketing was still being run by the founder.
Challenge
The company needed more than a new logo. It needed a brand that could carry growth, a strategy that took the products to new audiences, and someone to run it every single day. There was no in-house design and marketing team, and a one-off agency delivery would only postpone the problem.
So the brief was unusual: not a deliverable but a function. We built the team around the strategy and the brand identity, and now lead it as it translates that identity into a new website and produces the brand's content, campaigns and analytics on a weekly rhythm. Everything under one roof.
Customer research
Quantitative and qualitative research into who buys, why they come back and what they expect next. The base every strategic decision after it was built on.
Brand strategy
Positioning, audience and tone of voice, plus brand personality attributes, brand claims and brand purpose.
Rebrand
A new logo, built on the bryndza sheep, plus complete brand guidelines: a typeface designed for the brand and a colour palette.
Web
Design and development of a new website, web copy included.
Campaigns and concept development
Campaign visuals, video direction and art direction.
Design and marketing team, and project management
We built and lead the in-house team that runs the brand on a monthly rhythm: content, campaigns, analytics.
STRATEGY BEFORE AESTHETICS
We lead the brand with analytics, not a moodboard. Quantitative and qualitative customer research came first, and the strategic reports define what the brand says, to whom and why, so every visual decision has something to stand on.
NO TOLERANCE FOR BULL*HIT
True Slovak ingredients, no preservatives, no lies. The language of the brand is honest, energetic and full of colour, exactly like the face of it, Sofia. The new logo, the typeface and the bryndza sheep carry that from the pack to the feed. You see the honesty of the product before you taste it.
AI, BUT MAKE IT TASTEFUL
Part of the content is generated, so the brand can move at the speed it is actually growing without a full production crew behind every post. The rules keep it appetising: generation does the volume, the brand's own photography sets the standard, and nothing ships that would not pass as shot.
A TEAM THAT LIVES THE BRAND
The best brand manual is useless if nobody uses it. Instead of handing over a document and leaving, we became the brand's design and marketing function, producing content that now reaches millions of views.
Moderná Gazdinka now has a brand that matches the quality of its product, and a team that keeps it consistent every day rather than campaign by campaign. The products are on the shelves of most major grocery chains in Slovakia, and the team is running campaigns, redesigning the packaging and bringing the new website to life at the same time.
The content that team produces reached 2.6 million views in a single month, with individual posts passing half a million.
A brand does not end at the manual handoff. We will build you the team that lives it.
Credits
Norbert Valluš (concept, art direction), Jakub Bartanus (brand strategy, communication), Anna Lukáčová (UX/UI design, project management), Petra Fulová (web development).